Bray Investment Group (BIG) leads clients in the seismic and perpetual shift from a “what can we sell” mentality to one of “what will she need from us and how does it integrate with everything else in her life?”
Companies who sense category and customer opportunity, and rapidly create solutions to address current and future needs, have the means to win in a rapidly changing business environment.
Yet in the rapidly changing media landscape, companies also must equip the enterprise with the methods, tools, and structure that connect directly with the customer and the media that continually changes how s/he problem solves and connects to the world.
How BIG does it
In the myriad of strategic options that lie at the intersection of the business, the customer, and changing media, BIG assists clients in framing and prioritizing opportunities by mutual value to the customer and the business. We think through the most likely leading (innovating) and losing (disrupted) scenarios for our clients, and assess the product, service, experience, media capability, and organizational opportunities for driving growth and enhancing profits.
How BIG Listens
Market landscape opportunities and threats
Customer insights and possibilities
Experience ecosystem, infrastructure capabilities, and organizational factors
BIG systemically creates…
Opportunities for transformation, intervention, and optimization throughout the Customer Journey
Focused implications and actions across experience, product, service, and organization
Business case for change
Value-driven strategic roadmap with pathing for near-term win
Capitalize Your Assets
Managed KPIs for growth and efficiency
Operational process for performance planning and continuous optimization across business and customer dimensions
Activation of the enterprise: organization, process, communications, and training
Rather, our recommendations set in motion continuously managed activities to create mutual business and customer value immediately and over time. Speeding “time to value” is a hallmark of BIG, as our strategy recommendations are co-developed with our clients by external business modeling, research, experience, data, and media leaders working together to solve problems and accelerate solutions.
Clients trust us to help them identify the business models, organizational design, processes, and culture they need to compete in this new world economy. This trust is built on decades of harnessing media disruption for business advantage.